A concept in relation to a commercial enterprise is a business plan for a future business. In other words, a set of rules and technical specifications for all major areas: creating a product with a unique selling proposition, promoting and implementing it.
It is necessary
computer, telephone
Instructions
Step 1
Evaluate the idea, on which you are going to develop the concept, in three areas: representation on the market, demand by a potential audience, the complexity of the project. The latter should be understood as the production of a product or service, and their sale.
Step 2
Determine which specialists will be involved in the initial stage of the business concept. For example, when developing a restaurant concept, initially you need the help of a marketer, designer and chef. Secondary "escalon" - financier, HR manager, service manager. Concept development should cover the main aspects of the restaurant's work, namely the relationship of the name, interior, cuisine, price, recruiting, service, marketing policies.
Step 3
Analyze several possible names for the future product. It is necessary to analyze the appearance, hearing, intelligibility of the target audience, memorability and security. Leaving two or three options, ask for the opinion of relatives and friends. They must, of course, belong to the group of potential clients. If resources permit, conduct a mass survey. You can interview on your own, or you can use a marketing company.
Step 4
Connect the idea you originally had with the name you left off. The result should be an image of the future concept of a product or service. Now it's up to the corporate identity. In the case of our example, the choice of the design of the premises for a restaurant. If it is called "Beethoven", the decoration is preferable in the classical or even solemn style. If you settled on a playful name - the choice of design to match.
Step 5
Add a Unique Selling Proposition. If you are at a loss what is suitable for a given role, answer the following question for yourself: why would you buy exactly this among similar offers. Once you've completed your look, define your anchor audience, i.e. those who are primarily targeted by your unique selling proposition. Once you have a clear audience, you can start your marketing and sales plans. The business idea is ready, now it remains to correctly implement it.
