The scope of the wedding services industry in metropolitan cities has reached a very large scale - entrepreneurs are attracted mainly by the fact that many consider it inappropriate to save on wedding preparations and are ready to pay at this stage as much as necessary. However, there is considerable competition in all spheres of “pre-wedding” services, and this also applies to the sale of wedding vestments.
It is necessary
- - a trading floor with an area of 40-50 square meters;
- - fitting room, mannequins and hangers for dresses;
- - one or two sales assistants;
- - highly qualified dressmaker;
- - all available advertising media.
Instructions
Step 1
Choose the premises for the salon store that you are going to open, immediately keeping in mind that renting it will become one of the most expensive items among your monthly expenses. Of course, it is a good idea to open a shop selling wedding dresses near the city wedding palace, but all the places there are almost certainly already taken. There is no need for a wedding salon to be located on too crowded and busy streets - advertising is much more important in the "wedding business" than a constant influx of casual visitors. Therefore, you can settle in a more "budgetary" place, renting about 50 square meters of full retail space.
Step 2
Decide what set of wedding vest sales services you will provide to your attendees. Firstly, you should not limit yourself to selling and renting ready-made dresses - if the bride cannot choose an outfit from among them, you can use your trump card as a full-time dressmaker, who immediately takes measurements and listens to all the wishes of the client. It doesn't always make sense to sell exclusively wedding dresses either - you can diversify the assortment with just evening dresses. The owner of a wedding dress store needs to look for additional sources of income, since the wedding industry is highly influenced by seasonality - the cold season or leap year can simply ruin you if you do not think in advance how to survive in these difficult times for businesses of your profile.
Step 3
Bring in two sales assistants to your store with experience and the consistently positive mood you need to create a semi-festive bridal salon atmosphere. In principle, any seller with more or less high-level experience in a clothing store can be retrained as a seller of wedding dresses. It will be more difficult to find a dressmaker who does her job skillfully, but after a long search, you should still have several candidates for this position.
Step 4
Find a way to attract visitors to your store and win customers off from numerous competitors. There are many ways to do this - from the brilliant reputation of your dressmaker to, for example, such bonuses as a wedding cake in addition to a dress bought or ordered from you. You need to focus on your competitive advantages in all types of advertising - printed leaflets and advertisements in print media, on your own business card website, on pillars and signboards.
