Have you written a book and published it at your own expense or at the expense of a publisher, but do not know how to attract attention to it? Books, like any product, also need advertising. Promotions depend, first of all, on your budget: you can conclude an agreement with a well-known store to promote it, or you can act on your own, through the community of fans of reading books of the corresponding genre.
Instructions
Step 1
If the budget allows, you can negotiate with a well-known chain of bookstores or even with a publisher to promote the book. In this case, the costs await you considerable, but this way the book will fall on the bestseller shelf in any store, and entertainment publications will write about it.
Step 2
A less expensive way is to order a review with its subsequent publication in well-known publications and the Internet. The choice of publication will depend on the genre of the book. You have to find a literary critic (better known) who will write a positive and interesting review of your book.
Step 3
If your advertising budget is minimal, you will have to do it yourself. This means that it will be necessary to create a website on which a part of the book and information about it will be posted. The best way to promote your site is through communities of users interested in books like yours. For example, if you are writing a fantasy novel, you should reach out to the fantasy and RPG communities.
Step 4
Surely users of such communities have their own events, fairs, gatherings in certain places. These are all opportunities to advertise the book. After making at least a small amount of community connections, try hosting an evening of discussion about your book (best done with other authors of the same genre). Such a meeting can be held in a cafe or by negotiating with a bookstore. In some of them, such events are held regularly.
Step 5
Don't forget about word of mouth - one of the best ways to advertise any product. If your acquaintances liked the book, they will probably give it to other acquaintances to read, or at least tell about it. Thus, the number of your readers will increase. Therefore, do not hesitate to tell your friends that you are writing books and offer to get acquainted with them, read, criticize.
