The purpose of advertising is to grab the attention of the consumer and communicate about the product. To develop an advertising company, you can use the services of an advertising agency. But at the very beginning of the business, you can create a concept yourself.
It is necessary
Notepad, pen, advertising textbooks
Instructions
Step 1
Create a creative team of like-minded people and business partners. Brainstorm. The task of any advertising concept is to create a clear program of action to promote the product.
Step 2
Determine what type of advertising will best represent your product to the target audience. To do this, you need to understand what makes your product or service unique. Who is your consumer. What channels of information he uses. Jot down all the ideas in a notebook. Even the craziest idea deserves to be written down.
Step 3
Consider each idea from the following points of view:
- Why would it be profitable for me to buy this product?
- Why is it better to buy this product from this company?
- Has there been such a promotional offer before?
Step 4
Decide on your position. Should the advertising company be serious and appealing to reason? Or, on the contrary, absurd and acting on the emotional, sensual side of the viewer.
Step 5
Create ad copy that highlights the benefits of your product. In the text, do not use common phrases, clichés, negatives. The main requirements are brevity, information content, creativity. Based on this text, all types of advertising are created from slogans to video scripts.
Step 6
If you have the opportunity to attract an artist, then it will be useful for creating logos, mascots, artistic images.
Step 7
Create a board for your future advertising campaign. Place on the wall all the drawings, slogans, questions that you created in the process. They will position your products in the market. Therefore, it is not necessary to place all the information in the slogan.
Step 8
For example, with the simultaneous launch of video advertising and outdoor advertising, it is enough to give all the information in the video, and for outdoor advertising, a logo and slogan will be enough. Decide how many you will launch each type of promotional product. You should be noticed. But too aggressive an advertising campaign can scare the consumer away.
