Any successful business must start with planning, followed by market research. Market research, its segmentation, description of the most powerful and interesting players - all this will certainly lead to an understanding of its place. Drawing up a portrait of a potential consumer, identifying the preferences of the target audience, the motivation that drives it when buying a particular product - all this also helps not to be mistaken with the choice of direction.
It is necessary
- - Registration of a legal entity;
- - business plan;
- - marketing plan.
Instructions
Step 1
Develop a business idea, in other words, an idea for a future business. It must be realistically feasible and not conflict with current legislation. There are times when friends unanimously say that the idea of / u200b / u200bbreaking a penny is not worth it and that such a business will never be promoted in my life. But if at the same time we ourselves are confident that things can go, we must act. As the proverb says: "It is better to regret what you did than what you did not do." For example, in America there are many successful companies that do things that we, sober-minded realists, would not even dream of. Just one example: a cat wig firm had a turnover of $ 1.4 million in 2010. In other words, no matter how absurd your idea sounds, if it is correctly designed, correctly promoted and presented to the target audience at the right time and in the right place, you have created a successful business.
Step 2
Make a business plan. Regardless of what your company is going to produce or sell, numbers should be at the heart of the future business. A business plan always begins with a descriptive part, the algorithm of which may look like this: the product or service - the target audience - why does she need it - why she will buy it from you. After answering these questions, go to the production part. In it, describe what kind of resources (financial, human, etc.) are needed to start production or start activities. The third part is financial, it reflects fixed and variable costs, the estimated profit from the sale of one product or service, gross profit, etc. It also provides for the calculation of the break-even point.
Step 3
Register a legal entity. Depending on the type of business you choose, rent an office or production space. Obtain permits, if necessary. Some activities require additional licensing. While you are deciding organizational issues, hire staff. It is better to entrust this to a recruiting agency, all over the world they try to outsource recruiting. On the other hand, it all depends on the size of your case. It is more profitable for large companies to create their own HR department.
Step 4
Develop a marketing plan, which can also include a sales plan. Although these two areas are not united, they are so closely related to each other that, in principle, they can be combined under the concept of "marketing". It is imperative that your plan contains sections on advertising, PR, loyalty programs, and also directly on sales. If everything is done correctly, success is guaranteed.
