City transport services do not always cope with the transportation of passengers around the city and beyond. In this case, the taxi company comes to the rescue. There are some great ways to make a taxi agency recognizable.
It is necessary
- - Advertising budget;
- - billboards;
- - radio station;
- - paint for cars;
- - business cards.
Instructions
Step 1
Calculate your advertising budget. Before you advertise in the media, consider how much you can spend on a campaign. Of course, at the first stage, you may not have a lot of money for this. It is important to remember one thing here, all investments in good advertising will pay off many times over if your brand becomes recognizable everywhere.
Step 2
Put phone numbers on the cars themselves. The best taxi colors are dark or yellow. Put on their background contact phone numbers where people can call this taxi. This works very effectively, since you don't invest much in advertising, but you also carry out constant PR for your agency, just driving around the city. Use light colors on a dark car background or vice versa. Then you will definitely be noticed and success is guaranteed!
Step 3
Place billboards on the side of the main streets with phone numbers. Banners or large posters on the city's main thoroughfares are also a very productive advertising method. It is important that your taxi fleet numbers are easy to remember. Just put the phone numbers on the billboard in a vertical position and sign below and above that it is, for example, "Taxi Premiere". It is advisable to write numbers in yellow or red bold. Then they will surely be noticed and distinguished from other advertisements of this type.
Step 4
Give all your passengers in the taxi business cards or discount cards. This is another popular method and it actually works! Why? Everything is simple - after the journey, the passenger will already have your data and store the business card in his wallet. On occasion, he will always contact your taxi service. Friends and acquaintances can transfer these business cards to each other! And if you also provide discounts, for example, for 10 trips or more, then be sure that you will always have enough customers!
Step 5
Give a short ad on local radio. When you already have sufficient funds, then write down a small advertisement for the radio, literally for 5-7 seconds. It is best suited for this purpose is the local branch of "AutoRadio" or any other. Before that, analyze well when potential customers can listen to you, and feel free to negotiate with the radio station about advertising.
