You have opened a furniture store, but the level of sales does not suit you. What to do? Correctly organize an advertising campaign for your furniture showroom so that customers recognize and love your product.
Instructions
Step 1
Research your competitors' advertising strategies. Pay attention to how they build their advertising campaigns, which customers they target, how they organize sales. However, don't try to blindly copy their marketing moves. Consider the specifics of your trade enterprise.
Step 2
When organizing an advertising campaign, do not forget that furniture is a seasonal product. The peak sales of this product are in the fall. And this is quite natural: people made repairs in the summer and now they want to change the situation.
Step 3
Pay attention to the location of your store. If it is located on the outskirts of the city or outside the city, you will need to either provide convenient delivery of furniture to customers, or organize free travel for potential buyers from the center to your salon. However, if the store is located in the center, there is no need to forget about delivery, as well as about the fact that access roads to it are always free.
Step 4
Even if your showroom is not too large, make sure that there are as many items of goods in the showroom as possible, but at the same time access to them is free. Invite or hire an experienced merchandiser He will help you arrange furniture in the showroom so that all its advantages are in sight.
Step 5
Contact an advertising agency and order billboards, banners, lightboxes and other outdoor advertising. Arrange them correctly. It is better to place bigboards and banners on the main highways and in the city center, lightboxes - not far from the salon and in the nearest markets where there are thrift stores. Before that, study the prices in the commission shops and organize advertising so that the client thinks about which is better: to buy used furniture out of fashion or buy your goods on credit.
Step 6
Order advertisements on radio, TV and the Internet. Pay special attention to the visual media, as those looking to buy furniture always want to first see how the furniture looks and how it will look in the interior. Therefore, without postponing the matter indefinitely, start creating your site.
Step 7
Order brochures, business cards and catalogs (regular and CD) from an advertising agency. Distribute them to shops, organizations and enterprises of the city (by agreement with their administration).
