The world-renowned fast food chain McDonald’s is one of the most successful brands on the planet. Many people know how harmful this food is. Over the past decades, many similar brands have appeared, where the same fast food is, perhaps, both cheaper and more interesting. However, in almost any "McDuck" you can see constant queues, because the flow of people who want to have a snack there is huge. What is the secret of this network's success?
Instructions
Step 1
McDonald’s is more than just a global brand that hundreds of marketers around the world are working to support. This network is a special culture. She can be criticized and hated, but this only increases her popularity. McDonald's is one of the first associations that comes to mind when the word "fast food" is used. Perhaps someone else before the Mac and Dick McDonald brothers tried to introduce a similar menu and service right in the car. For more than half a century of the brand's history, these facts seem to be carefully erased, so that the consumer has a strong feeling that McDonald’s is the first and best in its field. And in fact, their marketing innovations are hard for competitors to keep up with. It was in these fast restaurants that the first big macs appeared in the modern sense, french fries combined with cola, boxes with a children's menu. Today McDonald’s is paradoxically trying to carve out a niche for healthy eating. In fact, even a vegan can eat a vegetable salad dressed with oil and vinegar at this cafe. These innovations appeared in similar networks, but McDonald's, as always, was the first.
Step 2
For several decades in a row, McDonald’s has been confidently keeping the children's audience in the zone of closest attention. Just what is their trademark clown, with whom kids take pictures with pleasure. Children's parties, Happy Meal sets with toys, animators constantly present in some restaurants: these are just a few of the things that attract kids to McDonald’s over and over again. Children bring their parents with them, who also do not sit at the table without food.
Step 3
McDonald's can be called one of the benchmarks in the field of franchising. It was with the successful sales of franchises that the worldwide success of the American network began in due time, and now this procedure brings even greater profits. McDonald’s owners take special care of those who plan to do business with them. McDonald's can hardly be seen in a residential area of a provincial town. In existing outlets, you will surely find the same menu and the same service standards. Amendments can only be made for national peculiarities, and even then they are minimal. Even not the most ardent adherents of fast food are unlikely to deny that the vast majority of dishes are actually tasty and satisfying, especially if you forget about their dangers for a while. The risk of poisoning with expired products is minimal, the rooms are kept clean, and the staff will certainly be as polite as possible. Controlling the quality of both food and other aspects of service in all restaurants is one of the main factors in McDonald's success.
