The creation and expansion of a trading network, including to other regions, is a question that sooner or later arises before many enterprises and entrepreneurs. First of all, when making such a decision, it is necessary to take into account the specifics of a particular region: the peculiarities of local legislation, the purchasing power of the population, and a number of others.
It is necessary
- - knowledge of the specifics of local legislation;
- - premises;
- - sellers and manager;
- - money for rent, repair, purchase of goods and other purposes.
Instructions
Step 1
Begin your preparation by carefully studying the regional laws governing the area of trade in which you specialize. For example, regional legislation defines a number of requirements for applicants for a license to trade in alcohol. So, if in some regions the store should be located no closer than 50 meters to childcare facilities, in others this distance is one hundred meters. Similar nuances are possible in other areas. And they will determine, say, the requirements for a suitable room.
Step 2
Conduct a reconnaissance of the regional market: what is the purchasing power of the population, how widespread is your target audience, what are its main consumer values (may be different from the needs of the buyer you are used to), who are the main competitors and how you differ from them. It is especially important to learn about possible unspoken pitfalls: if there is an administrative resource behind the competitors, which, unfortunately, is not uncommon in our country, it will significantly complicate your life. This is not always a reason to bury your ideas, but you must be prepared for the problems that will surely arise in this situation.
Step 3
Choose a room that best suits your needs: the required area, with an emergency exit, connected to the electricity, water supply and sewerage system. The location is of great importance: a store located in a brisk, walk-through place always has more revenue than its counterpart with minimal traffic. Consider also all additional requirements arising from the specifics of the store and the requirements of regional legislation.
Step 4
Enter into a lease agreement with the owner of the suitable premises. This document will definitely be required upon receipt of any permits, if you require any.
Step 5
In parallel with the collection of permits, start renovating the premises. If you get an area that fully meets the needs of the future store, this is a very big luck, which happens very rarely.
Step 6
Select and hire staff. Pay special attention to the candidacy of the manager. You cannot do without it if you are not going to move to the region where you are opening a store. His experience, recommendations, knowledge of the local market (where it is cheaper to buy a product, how to negotiate with a supplier), personal contacts are of great importance. However, be prepared to constantly monitor it - both at first and afterwards. Trade is a specific area in which the lack of control over workers does not lead to good.
Step 7
Consider an advertising campaign. Inform future buyers about the imminent opening, then - that they have opened. Offer the first buyers promotions or discounts and inform them through advertising also about this. The advertising strategy depends on the specifics of the store. For a small establishment within walking distance, leaflets in mailboxes will work better, and a retail outlet with goods for which it is worth going to the other end of the city cannot do without the help of city media. Use the most popular ones, through which it will definitely reach the reader. Consider also the specifics of your audience. There is no point in advertising a grocery store in a glamorous magazine, and an exclusive boutique in a free classifieds newspaper. Pay attention to outdoor advertising while respecting federal and local restrictions. It should attract the buyer without creating problems for you.
Step 8
Strictly control the work of the store in the first days after opening: the customer's first impressions determine his further attitude towards your brainchild, and therefore your future profits.
