A person running a business strives to ensure that his company flourishes. To analyze activities, identify problems, find alternative solutions, you need a well-written business plan. This is a document that contains the answers to all management questions. If you want to attract investors, you should definitely draw up a business plan.
Instructions
Step 1
A business plan consists of several parts - a title page, company information, resume, analysis of activities and risks, strategic decisions, production and financial plan, appendices. First of all, think about what you will write in this document, make notes in the draft, for example, you can briefly describe the problems, think about ways to solve them. If you have a finance department in your organization, when drawing up a business plan, consult with financiers, analyze indicators.
Step 2
Start your document with a cover page. Here you must indicate the name of the company (according to the constituent documents), contact information (address of the organization, telephone, fax, e-mail), full names of the owners, the date of creation of the business plan.
Step 3
The next section is information about the company. Describe the history of the company's creation, outline goals and objectives, indicate strengths and weaknesses. In the same section, you must describe the methods of tax and accounting, describe production and technological processes.
Step 4
Before proceeding to drawing up the marketing part of a business plan, study the market, identify potential customers, analyze the work of your competitors. This section should begin with a description of the sales market, for example, you can write about the composition and mechanism of the market, indicate prices for products and services. Also in this part of the document, you should describe the work of your competitors, for example, how they promote the product, what their products look like, etc.
Step 5
Once the market has been studied, proceed to forecasting. Remember that the forecast should be made on a monthly basis, and broken down into 3 scenarios: realistic, optimistic and pessimistic.
Step 6
In the marketing part of the document, describe the product promotion plan. You must give answers to such questions: how do people find out about your product (service); how you will sell the product; how much money are you willing to spend on advertising; what your product will look like.
Step 7
In the next section, you should describe the production capacity. Your goal is to convince investors that the venture will be profitable and profitable. Justify the required resources. For example, if you indicate the available premises in this section, be sure to indicate the rental conditions, the advantages of this location. In the same part of the business plan, you must indicate the cost of raw materials and materials, labor costs.
Step 8
Next, indicate everything related to cash. Here you can indicate the proposed sources of financing, make an estimate of costs, provide information on the calculations for the proposed loan or loan, describe the project of financial results and a cash flow plan.
Step 9
Assess the possible risks. They can be associated with natural disasters, inflation, falling demand, etc. Immediately describe the measures to prevent or eliminate the consequences.
Step 10
In the application of the business plan, you can include documents such as the results of marketing research, auditor's reports, product certificates.
