A business plan is a document required for the successful opening and running of any business. It is of immense value to both the investor and the founder. If you want to open a beauty salon, you need to approach drawing up a business plan especially seriously, since this area of business is rather closed. You can draw up such a document yourself, taking into account certain rules. For those who are not confident in their abilities, it is better to turn to professionals.
Instructions
Step 1
It is worth starting the preparation of a beauty business plan with an analysis of the market for hairdressing and cosmetology services and the possibilities for its development. Reflect the main services provided by other beauty salons (hairdressing, manicure, solarium, etc.). Think about what price segment your beauty salon will be in. It can be an economy class, mid-range salon or a prestigious beauty center.
Step 2
When you decide on a price segment, think about your potential competitors. Describe their main types, the services they provide. Pay attention to the consumers of their services. For what services do consumers turn to these salons more often, and for which less often? This way it will be easier for you to understand what the consumer needs and what you can give him.
Step 3
In the business plan, it is necessary to register the concept of your salon. The concept includes its size, services provided, prices for them, ways of providing them. It is also worth mentioning its design and the cost of it.
Step 4
Reflect how your beauty salon will be promoted on the market. Describe the proposed advertising campaign, marketing moves, costs for them. Analyze the advertising campaigns most used by beauty salons and highlight what you yourself would like to use as the most successful options.
Step 5
Pay special attention to the location of your future beauty salon. The business plan should contain a description of the place with a justification of its profitability (close to the main traffic flows, in a busy shopping center, etc.).
Step 6
List in the business plan all legal actions that you will need to take and the costs of them. This is registration, obtaining any licenses (certificates). Also describe the costs that will be spent on purchasing equipment, hiring staff, and salaries.
Step 7
The most important section of any business plan is the return on investment. It is necessary to calculate as accurately as possible the time that will be spent on organizing a business, its promotion. Then you need to indicate the approximate time when the beauty salon will begin to pay for itself and then make a profit. You should not try to reduce this period for the investor, since an experienced investor simply will not believe in a too quick payback of such a project and will decide that he is dealing either with an inexperienced entrepreneur or with a deceiver.
