Opening a store is one of the best earning opportunities. Resale and trade is a catalyst for human development. Opening a store that people want can solve social problems and bring you prosperity and respect.
Finding a niche
The idea of / u200b / u200bcreating another clothing store or another grocery store may not be the most successful because of its obviousness. Therefore, long before the opening of a retail outlet, it is necessary to analyze the market. The best store is where you really need it. It is foolish to open the largest grocery store in the city on the outskirts. It is good to open a stationery store near the university. This is just a principle, you also need to take into account competition, but the idea is clear - only by solving other people's problems, by doing it well, you can create a profitable store.
In addition to your ideas, you can take advantage of the suggestions of the chain stores. The souvenir Red Cub, Zara, Sela clothing stores, and the Raduga pharmacy chain are actively looking for partners who want to expand their network using a well-known brand. Think about whether there is a need in a particular region for a store of a well-known chain. If the answer is yes, you can buy a franchise.
Competition
Well-known business wisdom - while you are thinking about competitors, you are marking time. The best way to "fight" your competitors is to improve your business. And yet, what to do if competitors are fighting you with dishonest methods - temporary price cuts, destruction of your advertising, "dirty" rumors about your products? If several manufacturers have conspired with each other against you, you can contact the Federal Antimonopoly Service (FAS). FAS specialists will research your market and will influence the improvement of the situation.
Logistics assessment
You won't be able to create a competitive store if you don't think of an optimal product delivery system. Added value can appear at any site, be it a railway terminal or a customs office. Warehouse resources are also important. Delivery of goods from Chinese factories can provide a sufficient margin for each sold product, however, the goods must be delivered to the Chinese border, passed through customs (during customs clearance, from 10% to 200% of the cost may be "lost").
Is there a "monopoly"?
The search for a kind of "monopoly" distinguishes most entrepreneurs. Only by offering a unique product or service you can get super profits. Apple, Microsoft and Google have a kind of monopoly, fashion stores Zara and Lindex strive for them, they are protected by the Tiffani jewelry chain. Legislation prevents the emergence of natural monopolies over food, vital goods and services. But there is no monopoly on emotions.
