“How to Succeed in Business by Breaking All the Rules” is a book by Dan Kennedy, the main postulate of which is that in order to achieve success, you simply need to break established rules. The millionaire dwells in detail on most of the prevailing stereotypes in the methods of moving towards success and shows how to get benefits if you do not follow each of them.
Instructions
Step 1
Give up forced "positive thinking" and "motivation." Engage in the formation of a base for positive self-esteem, realistic plans and means that will determine the implementation of specific goals.
Step 2
Stop worrying about "innate talent" and other people's opinions about your abilities, IQ, and aptitudes. The decisions you make and the commitment you make have immeasurably powerful impact on your future.
Step 3
Do not make excuses for lack of education, do not feel inferior to those who have a diploma. There is a lot of evidence that you can reach absolutely any heights in business without having not only higher, but even complete secondary education.
Step 4
Evaluate your knowledge and qualifications to the maximum and do not be modest informing others about it. Even people are very talented and intelligent, but at the same time modest and meek too often go unnoticed and underestimated.
Step 5
Don't let yourself be timid and meek. Self-confidence and activity repel far fewer people than they attract, since most prefer to communicate with a person who is absolutely convinced of their views.
Step 6
Forget about creativity in the usual sense of the term, focus on something that has been proven to be effective many times over.
Step 7
Reconsider your beliefs about persistence, failure, and success. Engage in "testing" - look for what is easy and natural for you, can lead in the desired direction. Don't be afraid of being labeled as “backsliding”.
Step 8
Become your own consultant, as experts make mistakes more often than they are right about where, when and how to invest. The Wall Street Aces are just as fortunate as we are.
Step 9
Learn to create situations in which there are more chances for a successful accident, and luck will smile on you.
Step 10
Maintain a success-oriented accelerated pace. Although people with speed fever symptoms pay the most, this is the secret of their tremendous accomplishments. Most of us are working much slower than we should.
Step 11
Erase the line between "work" and "pleasure" as much as possible. Combine business with pleasure at every opportunity.
Step 12
Don't rely on cutting edge technology. Ask yourself: Is this technique working for you or against your interests?
Step 13
Learn to stand out from the crowd in any positive way. Be prepared to take on unskilled jobs with a zeal and zeal like no one has ever seen.
Step 14
Select clients wisely and carry out periodic clean-ups to make room for ideal clients. This rotation will ensure business profitability, increase productivity, reduce the likelihood of work conflicts and provide peace of mind.
Step 15
Apply different strategies. When the opportunity arises, speed and swiftness are the only way to get rich. People who are thorough and persistent do not always win the race.
Step 16
Stop making excuses for lack of money. The need to punch the way up, and not access to big money, makes us mobilize all forces.
Step 17
Do not get hung up on the uniqueness and originality of an idea or product - in itself, this will not make you richer. The main thing is a thoughtful combination of a new idea, "story", marketing, advertising and distribution.
Step 18
Forget about the generally accepted rules of trade, distribution and marketing. Come up with completely different methods to bring the product closer to your customers so that you can get the most out of your existing customers.
Step 19
Do your best to avoid mistakes, but don't do it at all costs. Benefit from Mistakes - For great accomplishments, you must put up with making mistakes. Create an atmosphere in which your employees are not afraid to make a mistake.
Step 20
Don't be afraid to make changes even when everything is working smoothly. Try the opposite way of working and see the results. The accumulated experience should not exclude experimentation.
