The beauty industry is developing at a rapid pace. Competition in this area, without exaggeration, is enormous. To succeed in the beauty business requires not only professionalism, but also an integrated approach to attracting and retaining customers.
It is necessary
- - in-depth study of the chosen direction;
- - tracking new products;
- - customer loyalty system.
Instructions
Step 1
Focus on one priority area and focus on it as deeply as possible. If you specialize in hairdressing, offer your clients the maximum services that exist in this area. Perhaps carving or phytolamination of hair will not be in demand on a daily basis. But still, you must be able to do it at a height, or have specialists who will do this work.
Step 2
Keep up to date with all new products. The beauty industry is developing very dynamically. Attend exhibitions, master classes and seminars, communicate on thematic forums on the Internet. Be the first among your closest competitors to offer new drugs or procedures.
Step 3
Do not use too much replicated or, on the contrary, little-known cosmetics in your work. Choose proven professional drugs that are well established in the market. Know thoroughly their composition and properties, since many discerning clients understand such intricacies and may ask you questions.
Step 4
Create a loyalty system for your customers. Create an electronic filing cabinet, which will contain basic data about the regular guests of your salon. Enter all the information about the procedures performed: this will not only allow you to track the dynamics and the amount spent by the client, but also significantly speed up the work. For example, if a woman constantly dyes her hair the same color, you do not have to re-select the shade and calculate the amount of oxidizer during each visit. Enter the system of personalized discount cards. Always address all guests by name, congratulate them on their birthday, send out New Year's cards.
Step 5
Try to be honest with your customers and not impose unnecessary services on them. Moreover, in some cases it is even necessary to dissuade you from a particular procedure, even if you could make good money. For example, a young girl, following fashion trends, decided to take a course of chemical peeling with you, which is shown only at a more mature age. Be sure to convince her that it is not time for such a procedure. This way you will earn a reputation as a competent and competent specialist.
