When deciding on a start-up, an entrepreneur must be ready to solve a variety of issues, from drawing up a business plan and determining the source of the necessary resources to registering and clarifying the form of ownership. This list also contains some important questions that, at first glance, are not particularly difficult. For example, choosing a name for a new business. In fact, this is not an easy matter and requires careful study.
Instructions
Step 1
To get started, take a piece of paper and write down the basic information that can directly influence the choice of the name of your business. First of all, this is the type of activity of the company, since the name of the company, ideally, should cause direct associations with this. For example, a company that sells technical equipment requires one name, and baked confectionery requires another. It is good if definitions or abbreviations are used here that are consonant with the type of activity. And for a broad-based company, on the contrary, it is best to choose a name without a specific reference. Consider the specifics of your market as well. To go abroad, you will need an English-language version.
Step 2
Write on the next sheet of words, phrases or word formations that seem most suitable to you. Just jot down on paper whatever comes to your mind about this. Remember to keep the title as short and easy to remember as possible. Pick a few of the best options and move on to the next question.
Step 3
Here you will need to take into account that most of the simple associative names have already been used by companies that appeared on the market before you. The law does not now prohibit calling a company a similar name to someone else's name, unless it is protected by special conditions. In some cases, borrowing someone else's name may even be useful, but the owner firm will definitely not like it. Therefore, it is best to come up with a new, your own, original. You can check the existing ones via the Internet.
Step 4
Type one of your variants of the name in the search box and make sure that there is no similar company on the market. Next, check for a free domain corresponding to your name. To do this, use a special service, which is also easy to find through any search engine. Of course, if you are planning to create a site with a consonant domain.
Step 5
You should know that there are companies that specialize in naming. In addition to them, many advertising agencies offer this service. Therefore, if you could not find a suitable option on your own, just contact one of these offices, where professional creators will offer you several options for names suitable for your company.
Step 6
Before contacting such an agency, ask them for a technical assignment form, in which you can list all your wishes and indicate the information necessary to concretize the task. Do not forget to indicate the due date for your order. Creative people often sin by delaying deadlines. And this may be important for you, since the terms of registration of your company will also be postponed, which may be associated with the need to present a ready-made name.
