Sellers of goods and services are always interested in attracting and retaining new customers. And this can be helped by targeted stocks aimed at increasing consumer demand. One of the most common scenarios for such promotions involves receiving additional bonuses for the purchase of goods. The successful implementation of such events largely depends on the quality of their preparation.
Instructions
Step 1
Find out for yourself who will be the participants of the action. First of all, these are potential buyers who responded to the advertising campaign and visited the trading enterprise. Another participant in the future action is the store staff, that is, the salespeople. Advertising itself does not sell anything; successful sale is 80% dependent on the seller's ability to offer the product. The third character of the action is the head of the store (manager, administrator or director). This person sets the tone for the entire action.
Step 2
Determine the motives of the participants in the action. The difference in the motivation of the participants is due to their different interests. The buyer responds to the promotion hoping to purchase the product at the lowest price and receive additional benefits in the form of service or bonuses. The seller is interested in material rewards and bonuses for the work performed. The administrator, in addition to remuneration, is interested in moving up the career ladder, increasing the sales of the enterprise.
Step 3
Prepare for a diverse target audience. Both a man and a woman, a student or a senior citizen can come for a washing machine or refrigerator. The bonus in the form of washing powder for the washing machine will delight the hostess of the house, but it can leave indifferent a man who wants to buy a ticket to a football match. Therefore, take care of different bonuses. This can be a box of beer, 20 liters of gasoline, household chemicals, computer accessories, a subscription to a beauty salon, etc. Get creative.
Step 4
Make sure your bonuses are up to date. In mid-August, you can offer school supplies as a gift, before the New Year - a set of Christmas tree decorations.
Step 5
Make your promotion more successful by creating a small and inexpensive gift for each customer. This is better than the drawing of one car at all, because the probability of winning is very small, and buyers are well aware of this. Lack of attention-grabbing shoppers builds store loyalty.
Step 6
Consider a simple scheme for receiving a bonus or prize. Give gifts immediately after purchasing the product. For example, if receiving a gift requires the participation of the check number, think over a clear technology for filling out the corresponding flyer, and this should be done by the seller, not the buyer.
Step 7
Finally, invite the customer to choose a gift from several options. The ability to choose has a positive effect on the customer's mood. The main thing is that there are not too many options to choose from, otherwise the stock may turn into a primitive "flea market".
