When choosing a name for your company, you should, first of all, think about the customers, about what your target audience will be. Having decided on it, it will be easier for you to come up with a name that evokes positive emotions in customers and attracts attention - then they will definitely not pass by.
Instructions
Step 1
It is even difficult to imagine how many companies are not original, difficult to pronounce and difficult to remember names. Cafe "Alina", the company selling furniture "Omega-S" … The client of the cafe "Alina", unless he is amazed at it with some exotic cuisine, will not remember in a week that he went to the cafe "Alina", but not "Maria" or "Elvira". The name of the company "Omega-S" is meaningless and is not associated with the sale of furniture or any other goods. It is important that your company name is easy to remember, easy to pronounce and has no analogues.
Step 2
Something that will evoke positive associations among mature clients will seem boring to young people. Therefore, a cafe-bar designed for young people should have a different name than a cafe-bar for more mature and respectable people. A good way is to come up with a few titles and show them to your target audience. Then the audience will make their own choice. Or even come up with an alternative name.
Step 3
You should not call the company by your own name or the name of a friend, girlfriend, relative, etc. What if something goes wrong and you want to sell your business? Selling the Tsvetkova company is more difficult than selling the 100 Roses company. Also, the names are usually not original.
Step 4
If you want to give your company a name in a foreign language, be sure to find out what that name means. It is not uncommon for business owners to choose just a "beautiful" foreign word, but in reality it meant something not at all related to their business or even unpleasant, ridiculous.
Step 5
A good name is an original name. Only individuality will help distinguish a company in a competitive environment. Sometimes successfully invented, original names become everyday concepts denoting any function or object. For example, why do we rarely say "copy" rather than "copy"? We are used to the fact that Xerox copies the best.
Step 6
You can try to choose the name of the company yourself, or you can resort to the services of a specialist - a namer. The naming market in our country is not yet very developed, mainly business owners turn to either promoted advertising agencies that not only come up with a name, but also develop a brand for a company or product, or to freelance namers with a linguistic education and experience in creating names … Both options have their pros and cons. But if you feel that you cannot come up with the original name of the company or you don’t have time for this, it’s better to turn to specialists. Often much more depends on the name than we think.
