When drawing up a presentation about the services of a company focused on a specific client, when drawing up a specific commercial proposal, as well as in a dialogue with a potential partner, it is important to correctly reflect the services. The more correctly and clearly they are announced, the more likely a deal will be concluded both in the short and long term. Therefore, it is necessary to carefully approach this issue, and only after serious preparation.
Instructions
Step 1
First of all, you must know exactly and definitely what services your company is capable of providing. The slightest gap or ignorance can derail a big deal, which cannot positively affect the success of your company.
Step 2
Conduct a preliminary analysis of the client company. Find out what she is doing, her history of development, the perspectives she sees, and her needs at a given point in time. Also, an important factor is the prospects that she does not see at the moment. Record all information carefully. The more accurate it is, the easier it will be for you to process this information in the future.
Step 3
Rewrite the service description based on the needs of the company in the short and long term, avoiding justification. Your task is to prepare the services in such a way that to the person with whom you are conducting the dialogue, all this will seem an amazing coincidence, and not work done in order to involve him in the transaction. The more carefully you hide the traces of deep analysis, the more deafening the result will be.
Step 4
Improvise when presenting. Remember that the more you rely on the client's words about what he needs, the more reason you give him to agree. The logic here is very simple: if you do not rely on the words of the client, you give him a reason for objection, and if you do, then a reason for agreement.
