Many companies are aware of the situation when a client is wasted time, money and energy, but he never comes to buy. It seems that the client was offered the most favorable conditions, and he is almost ready to decide on the purchase, and at the last moment the client refuses, and without even explaining the reasons.
Most often, this situation occurs if the purchase is not yet relevant for the client, that is, a clear need has not been formulated. This is also happening because at the current stage the country's economy is in a very shaky state and the client gives preference to a cheaper product. It also often happens that the client is currently only considering options, that is, looking for an alternative. But, maybe the reason is that the managers of your company could not show an excellent level of service, and the clients did not realize the value of working with your company, or even had negative experience of cooperation with your company in the past.
The most important mistake that is made in the future is that the client is simply weeded out, as a result, depriving themselves of the chances of further cooperation with him.
Many people believe that if a client has left, then he is not ours. In fact, if a lot of work has been done, if at least some kind of contact has already been established, then the work should not be wasted. Most likely, if the client made contact, it means that your company has formed a good picture in the client's mind and left an excellent impression, therefore, cooperation can become a reality.
First of all, never show your dissatisfaction with the fact that the deal did not take place today, remain completely calm. And in the future, just remind about yourself sometimes, extra contacts have never interfered with anyone.
Try to find out the reason for the refusal from the client. It often turns out that your company has nothing to do with it. But, if you know for sure that the client went to a competitor, then be sure to find out why. Analyze the reason and make sure to draw conclusions so as not to get into a similar situation in the future.
If your service or product is not relevant for a failed client today, then invite him to recommend you to his friends who may be interested in your company.
Follow the development of the client, if he has opened a new website or the company is 20 years old, then be sure to congratulate. It is not necessary to send a bouquet of flowers, you can just call by phone or even congratulate on a social network.
Never forget to remind about yourself, inform about upcoming promotions and possible discounts, maybe today the client has already matured and will make his first purchase from your company.
