It would seem that shops are now on every corner. A little more, and people will simply have nothing to want. But if you look closely, the goods are about the same everywhere, clothes of similar styles, the same book bestsellers, the same set of products … Everything would be different in your store! But skeptics stubbornly insist that only such a utilitarian product is sold.
Instructions
Step 1
Unusual and funny gifts, vegetarian food, coffee and tea … Moscow is good because, despite its fullness of shops, any crazy idea can take root in it. And this idea, most likely, can be competently sold. At least if you place it in the right place - for a start.
Step 2
Renting a shop space is one of the key issues. As a rule, you rent premises for a long time, and it is important not to make a mistake, rent it in a place where it will be easy for your buyer to find you. Stores of vegetarian food, natural products are better placed somewhere in the prestigious residential areas, since among wealthy people there is a fashion for both vegetarianism and a healthy lifestyle. It's important to think about the opening hours of such a store. The wives and girlfriends of wealthy people are often busy with household chores, so they will come to your store during the day. But top managers and businessmen usually work late and like to grab a glass of natural coffee with a fresh bun into the car in the morning. Therefore, it is better for the store to start work as early as possible and finish as late as possible.
Step 3
Whatever store you want to create, even a bookstore "for your own friends", it is still worth taking care of advertising. You don't want only friends to visit you, and you need to think about profit. There are many ways to advertise any store for relatively little money. First, you can create his website. Second, place banner ads. Third, take advantage of blogs, forums and thematic communities.
Step 4
A good store is a bit of a club. Selling books? Organize a small coffee shop in it, albeit for two tables. Anyone who sits down and reads a book will certainly buy it, and will pay for coffee. Literary evenings and meetings with writers can be held in bookstores. Something similar can be thought up for other types of stores. In grocery, for example, there may be promotions for certain products.
Step 5
Whatever store (or any other business) you want to organize, you should remember a few important rules for organizing a business in principle. Maintain good relationships with suppliers and contractors, respond to emails on time, always be aware of the latest changes in the market segment in which you are engaged. These simple rules are often forgotten or carelessly followed, but they often determine whether you can succeed in your business.
