Developing a name for a business, product or service is more serious than it sometimes seems. The name is a rather powerful tool for attracting customers, therefore its development is often entrusted to specialists - professional namers. However, in some cases, you can come up with a good name for your business, for example, for a cafe, on your own, if you take into account its specifics.
Instructions
Step 1
Despite the fact that cafes in Russia are much smaller than in European countries, some of them feel a lack of customers. In many cases, this is because customers are visiting trendy chain stores with high quality standards. The names of the chain cafes, with rare exceptions, do not differ in originality. A good name will be able to distinguish it from the background of chain establishments and draw attention to itself.
Step 2
The name of the cafe should not only be catchy and original (otherwise they will simply forget about it), but also correspond to its concept. Some names are suitable for a cafe-bar, while a coffee house is completely different, although establishments of both the first and second types fall under the definition of "cafe". The concept also includes not only the main meals or drinks offered in a given establishment, but also its setting. There are cafes that are cozy and homely, there are fashionable hangout places, there are establishments for respectable business people who value a high level of service most of all.
Step 3
In general, any good name for a business, product or service depends on its essence and its target audience. Of course, catchiness and originality are also important. But first of all, think about who should be influenced by your name? Who are your future clients? Part of the success depends on how your potential customers perceive the name. Therefore, one name is suitable for a youth cafe, but a completely different one for a respectable one.
Step 4
In general, the development of a name for a cafe will consist of the following stages:
1. definition of the concept and approximate clientele of the future cafe, i.e., the target audience;
2. analysis of the names of other cafes visited by representatives of the target audience;
3. creation of about 10 variants of the name;
4. verification with the help of familiar representatives of the target audience (friends, relatives, etc.);
5. selection of the most successful options according to the representatives of the target audience;
6. final definition of the name.
