As a rule, each product has its own buyer. When a new product appears that has not been on sale before, it is necessary to create as much excitement as possible around the new product in order to attract the largest number of buyers. The more customers buy a product, the more likely they will start recommending it to others, which in turn will trigger a second wave of hype.
Instructions
Step 1
Before a new product appears on the market, use advertising to create teasers - videos and advertising posters that are the background to the appearance of the product. Design your ad campaign in such a way that it should start several months before the product appears and be at its peak by the time it goes to market.
Step 2
At the time a product appears, the prerequisites for its popularity must be created. Publish technical test reports, unusual know-how - anything that can create an exclusivity effect for this product. The more they talk about him, the more popular he will be.
Step 3
The product must appear on the market at the highest possible value. If the advertising campaign is successful, its popularity will be great, and therefore, the client's desire to have a novelty will be great. Therefore, it is worth setting the maximum cost at the start, and then reducing it.
Step 4
Arrange a go-to-market event. Solemnly announce in your ad the place and time at which it will first appear on sale to create maximum excitement. Display new products on a separate stand that should stand out from others.
