The activity of the buyer is influenced not only by the favorable price of goods, but also by a host of various factors. This is a form of service, a different form of product layout, a successful lighting of the store.
Instructions
Step 1
It is necessary to arrange counters "in warm colors".
Step 2
Change your lighting bulbs, choose a color temperature from white to 4000 kV. up to yellowish 3000 Sq.
Step 3
Hire a designer! Of course, the design is always up to date. Dummies and banners with appetizing images of food are already classics of the grocery store.
Step 4
Take care of the shelves for the goods. If you are transferring a store to self-service, then pay special attention to the “rule of two fingers”. This is when the height of the shelf corresponds to the goods sold on it. After all, a small number of shelves in a store can greatly reduce the stock of products, and, accordingly, this will negatively affect sales.
Step 5
Distribute the goods correctly. Resist the temptation to give just one supplier or your store's private label products all the shelves at eye level as well as at hand. This should never be done.
Step 6
Take into account the peculiarities of the horizontal display of goods by brand. Such a display of goods from one manufacturer takes up one or even two of the most profitable horizontal shelves at once. They are located at eye level and along the entire length of the section. Then the goods of other brands have to occupy less popular places on the shelves. Always keep in mind that this type of display does not offer significant benefits especially for distributors of general distribution products.
Step 7
Consider also the peculiarities of vertical display by type of product. Thinking about how to sell your product more profitably, this strategy will give results. After all, such a calculation is extremely dangerous for the undisputed leading supplier. And such a calculation informs the buyer that the products that follow the market leader are real substitutes for the leader.
