To provide intermediary services in the purchase and sale of real estate, you need, first of all, a good knowledge of the specifics of the real estate business. If you have the necessary experience, then opening your own agency will not be difficult.
Perhaps the most important thing for a real estate agency is its staff, that is, the agents and managers who coordinate their work. You can select agents, guided by two considerations - either select experienced, well-connected professionals in their field, or, on the contrary, try to attract young employees who will work for the company, and not for themselves personally, using their position, like many sophisticated realtors. In any case, a real estate agent needs to be well aware of the legal side of working with real estate, communicative and friendly. The role of personal qualities in the real estate business is difficult to overestimate. As for the managers of the agency, it is better to use old connections when selecting them, relying on your own experience and recommendations of colleagues. The premises for the real estate agency can be chosen both on one of the main streets and in less busy areas of the city. A real estate office is not an institution that every second passer-by will enter, and you do not need high traffic. The main means of attracting visitors for a real estate agency has been and remains advertising - the advertising budget will make up a tangible share of all your monthly expenses. The managers of your agency will have to be responsible for regularly posting ads in the city's print media and on electronic bulletin boards, but these measures alone will be. certainly not enough. Most of the successful real estate firms today have their own websites, which allow you to attract a fairly large number of clients, who previously did not know anything about each of these firms. Therefore, before starting your work, do not spare funds for the creation and promotion of the electronic resource of your agency, which must, of course, be entrusted to professionals. As for the formal side of creating a real estate agency, you can register it both as a legal entity and as an undertaking of an individual entrepreneur; the real estate activity does not imply any additional permits and licenses.
