When opening a hotel, it is important to consider not only its location, but also to find a justification why potential guests should stay with you. We need to start with conducting marketing research. Order or purchase the results of research of the hotel industry in your region - from them you can understand what approximately the turnover you can expect. Be sure to analyze the forecasts of specialists regarding the short-term and long-term prospects for the development of the market. Another study you will need is a portrait of your target audience.
It is necessary
- - the results of marketing research;
- - business plan;
- - premises;
- - equipment;
- - personnel;
- - promotion.
Instructions
Step 1
Arm yourself with the results of market research and start writing a business plan. The first part should be descriptive. Its main theme is why potential guests should stay with you. The second part is devoted to business processes. From compiling a complete list of everything that is needed to launch a project, to "photography" of service. The third part describes the financial processes of the future business. Calculate the investment required, the timing of the subsidy, the zero point and the break-even point. Also consider a model of fixed and variable costs, as well as income. Based on the data received, draw up an investment plan with a schedule for repaying funds on loans.
Step 2
Find a suitable room. If you decide to build a building from scratch - order and approve an architectural project. The hotel consists of two main zones - a room stock (up to 50% of the area is allocated for it) and a food service, in which one or two restaurants and a lobby bar (about 15-17%). The rest is occupied by technical services, as well as services that provide all kinds of additional services to a hotel guest, for example, a fitness room, a beauty salon, a sauna, etc.
Step 3
Order a design project, according to which rooms, halls, restaurants will be made out. Try to give preference to the use of natural materials. Plastic and similar materials are appropriate only in very few styles. The "minimalism" style, which is popular today, requires large areas. But it is better to dwell on it or on the time-tested classic style. As practice shows, guests treat them most favorably.
Step 4
Check all hotel services with the regulatory authorities. It will take from one to three months to obtain permits, be prepared for this. Simultaneously arrange the adjacent territory. When the guests have already started to check in, this will be unacceptable. Take care of staffing, developing job descriptions, and hiring employees. And also a marketing plan. As good as your hotel is, it needs promotion.
