If you are planning to open your business in a small town or large village, you need to weigh the pros and cons. In this case, a clearly copied business plan, which has already been tested in a metropolis, will not help.
The business of a small town lives by its own laws. Here you can save on advertising by using an old method called word of mouth. In a small village, information about the opening of a new store or a hairdresser is almost instantly conveyed.
Recruiting employees will also be much easier and cheaper. In addition, little or no competition will be an important advantage. In order to choose a specific niche for an occupation, you need to analyze the needs and capabilities of the population. It is important to consider such factors as the location of the city relative to the regional center, the specifics of employment, as well as the presence of existing enterprises. If you open a hairdresser next to an existing one, you may encounter a shortage of clients.
A factor such as word of mouth can play a bad joke in the case of poor quality service offered by a new company. You also need to analyze the income level of the local population. It is not advisable to open luxury salons or a paid parking lot in a city with a low income of the population. In the private sector, a grocery store will also not be entirely appropriate.
A good option for starting a business in a small town would be a mini-bakery, if one does not already exist. But the close location of the metropolis can affect, especially if the locals are used to going there for shopping. If the city is located next to a busy highway, then a tire service or a car service can be opened near the road, and a gas station or a roadside cafe will also be in great demand. This will attract not only local residents, but also those who drive by.
A small hotel with low prices and high service can also attract both guests of the city and local residents. Some services and products are relevant only in certain seasons. For example, in the summer such business as the sale of soft drinks and ice cream is growing. During the period of changing winter and summer tires, you can catch a big "jackpot" at the tire service. Ski and skate rental will only be appropriate in winter.
All of these factors need to be considered when starting a new business. Accurate calculation and detailed planning, as well as preliminary market analysis will help in this.
