Active selling is in some way even art. Not everyone can communicate with potential buyers and conclude contracts. This is why it is so important to find a good sales team. Well, when the team is selected, you can safely establish sales
Instructions
Step 1
The first step on the road to marketing is recruiting. If you have a small volume of goods, you can get by with one person. But it must be a professional. Conduct several interviews, select employees for the position of a sales manager.
Step 2
Set the salary for the sales person / employees. It should consist of a small salary and a percentage. You can pay a fixed amount for each contract concluded or a percentage of the value of a sold batch. If you choose the second option, be prepared to pay higher wages. Especially if the sales manager finds several wholesale clients.
Step 3
Hire several sales managers with a free schedule. Or employees to work at home. The payment for their labor is only a percentage. This way, you can save on taxes and get employees who actually work.
Step 4
Supervise office workers. Their working day should consist almost entirely of calls to customers and business meetings. Develop a smart business proposal. It should be small, about half an A4 sheet. In it, you need to indicate the main advantages of your products and write a price fork for retail and wholesale buyers.
Step 5
Develop a system of discounts for regular and wholesale customers. Enter additional services for them. For example, delivery of goods or an additional guarantee. Constantly remind your customers of yourself. Find out when their birthday is. Send small souvenirs or postcards by email during the holidays.
Step 6
Design your own logo. It should be simple and memorable. Come up with a slogan that includes at least one product plus. Create a website. For the first time, you can make a website even from one page, and then expand it in the future. Promote your site in search engines. Use only white promotion method.
Step 7
Design multiple promotions. It is not necessary to advertise on television and radio. It is very expensive, and there may be no effect. Use simpler ways to advertise your product. Run promotions. Hand out discount coupons on the streets. Place ads in newspapers, reference publications, the Internet.
