Advertising on the Internet has appeared not so long ago, in contrast to television and radio. And although you have to wield the same tools as when selling videos, there are some peculiarities of banner trading in the network space.
Instructions
Step 1
The first step is to create a customer base. To do this, monitor competing sites. Write down the phone numbers of all companies that advertise there.
Step 2
Find out the average cost of banners on these sites. This can be done by contacting the sales department under the guise of a client. Leave your personal e-mail address and mobile phone for communication. Ask for an extended presentation containing data not only on banner prices, but on audience reach. This will help you develop favorable terms for attracting advertisers.
Step 3
Create your own beautiful presentation and individual promotional offers on A4 sheets. Try not to keep the files bulky, otherwise the transfer will be problematic. Print multiple copies on a color printer and place them in file folders. These promotional materials will help you correctly present your product at a meeting with advertisers.
Step 4
Consider and incorporate competitive advantages into your presentation. Develop bonus programs and discounts for first placements. Sell the static for the first time at the price of the dynamics. Promise free promotions and article mentions. Post comments from experts from advertising companies.
Step 5
To establish contact with future clients, organize a conference. Invite all the organizations in the database to it. Prepare your presentation by colorfully presenting your presentation. Have a buffet reception where salespeople get to know advertisers. At the end of the meeting, present each with an original memento. Try to negotiate cooperation with the maximum number of guests at the event.
Step 6
Don't forget about phone sales. Handle companies that refuse to attend the conference. At first, you can mark up the banners of the largest companies for free. So that other advertisers see this and reach out to you themselves.
