The papermaker must understand that it is pointless to look for clients only in their own region. In parallel with the release of paper for the needs of the local market, it is advisable to look for a buyer on the side - an analysis of neighboring regions and a search for partners, both in them and in the near abroad, should be used. But first of all, it is necessary to highlight those types of paper that are most in demand.
Instructions
Step 1
First of all, identify those types of paper that do not require specific equipment. To do this, you must be demand-driven. Conduct marketing research to identify the main grades of paper used in your area.
Step 2
Once you've done your research and set up production, start building your list of potential customers. These can be editorial offices of newspapers, magazines, companies providing printing services, as well as printing houses. Start with your region.
Step 3
In parallel with this, form requests for cooperation, use the Internet to search for enterprises of your target group in nearby regions. In order to get a client, you can use such techniques as increasing discounts and discounts for large volumes of goods or for a long-term contract.
Step 4
Collaborate with editors of industry and entrepreneur magazines. You can work with him on a mutual settlement in the form of payment of a part of the cost of production by advertising your company in their magazine. Remember that the more extensively you advertise your business, the more potential customers you can find.
Step 5
Look for and find regional representatives working for a percentage of a successful deal. Using this scheme, you can enter almost any market, the most important thing is to ask for a lower price than your competitors.
