The studio makes a profit from three main activities: professional photography (for catalogs, brochures, portfolios and other promotional products), from the lease of equipment and premises, from reportage photography. Today, strong competition in this market has not yet been observed, we can say that the entry into the segment is free.
Instructions
Step 1
It is better to locate a photo studio in areas adjacent to the center, with a convenient parking area. The room for the studio should be at least 60 square meters in area, of which 10-15 square meters will be occupied by the dressing room and the administrator's workplace, and 50 square meters - by the studio itself. Pay special attention to the height of the room, it must be at least 3.5 meters, so a simple apartment will not work. Install equipment and make repairs. The walls, ceiling and floor in the studio are usually made in solid colors - white, black or gray. The choice of shade depends on the preference of the photographer. White walls will create a sparkle effect when shooting jewelry. The black color will prevent unwanted reflections. And gray will allow you to avoid changes in color temperature, will make it possible to remove objects with a high reflectivity. Linoleum is usually used as flooring. The windows are draped with fabric, as some photography requires long exposures.
Step 2
It is very important to choose the right camera for a regular photographer. The expert believes that it is not necessary to spend money on top models. In terms of quality and price ratio, Canon EOS 40D Body or Nikon D80 Body is considered optimal. Professional cameras have a longer shutter resource, work much faster, and thanks to the wide-format matrix they are able to take photographs that can be printed in large format. Both Nikon and Canon offer the same equipment in terms of price and quality, but Canon has a wider range of accessories and lenses. In addition to cameras, you will need lighting equipment and accessories (softboxes, honeycomb nozzle, curtains, flash meter). Also get some backgrounds: white, black and two colored ones.
Step 3
The photo studio requires a photographer and administrator. Photographers should be looked for on the Internet sites where they communicate. It is necessary to evaluate the candidate according to his portfolio. You also need to negotiate with a makeup artist who can work for you piece by piece.
Step 4
Purchase a template site and post examples of work, coordinates and cost of services on it. To attract customers, negotiate with photo clubs to provide their members with discounts. The first corporate clients can be found through advertising agencies. Not all advertising companies have their own studio, and therefore give photographic assignments to other firms. Participation in professional exhibitions will have a positive effect on your image. Also, the services of a photo studio can be well promoted through the sale of gift certificates that will attract private customers. Distribute brochures and business cards to shopping malls that sell professional equipment.
