It takes a lot of effort to grow your business successfully. An illiterate leadership and a lack of competent specialists can nullify all your efforts. The most difficult and decisive stage in the development of a small store is the beginning of its work. You should devote maximum attention and energy to its development.
It is necessary
- - competent staff;
- - business literature for self-development;
- - regulatory literature.
Instructions
Step 1
The statement “cadres decides everything” is very relevant for small and medium-sized businesses. Upon entering your store, the customer meets the seller. Whether a customer comes back to you again depends largely on the level of service. Therefore, when hiring a new seller, be as careful as possible. Make inquiries about his education, call his previous place of work, find out the reason for dismissal, during a casual conversation ask why this person chose this profession.
Step 2
Having taken the applicant for a job with a probationary period, arrange for him two or three checks. Ask people you know to come into the store as customers. Then ask them to rate the quality of the service, the speed of work, the emotional atmosphere (the seller was friendly or repulsive). Based on the information received, make a personnel decision.
Step 3
Delve into all aspects of the work on your own. Ask questions of your employees about the decisions they make. Consult with a commodity expert about updating the assortment, independently study the surrounding infrastructure, look into competing stores.
Step 4
Always make sure that the sales area is clean, tidied up, and all foreign objects (packaging, boxes, etc.) are in the back room. Pay special attention to the window dressing. Design must be creative, original and one of a kind.
Step 5
Another important aspect in the work of the store is the numerous inspections of sanitary control, fire protection, tax inspection. Teach the team not to leave the detailed filling of the documentation "for later", to comply with sanitary and hygienic standards, to maintain order in the workplace. And you yourself will be surprised how easy it is for you to pass any test.
Step 6
In parallel with disciplinary activities, study new laws and regulations. After all, entrepreneurs themselves often untie the hands of bureaucratic arbitrariness by ignorance of elementary rights.
Step 7
To effectively manage a store, regularly raise your own level of education, study business literature, attend seminars on effective personnel management, exchange professional experience with venerable managers.
Step 8
Remember that you, as a leader, are an example for your employees. The prosperity of your business is primarily in your interests. And the employee, no matter how responsible and experienced he is, is just a performer. His interest in the success of the enterprise is significantly lower than yours.
