Pharmacy is now recognized as a whole science. In this science, practice, namely the art of selling drugs, must be carefully and thoroughly worked out. Only then will the work in the pharmacy bring joy and satisfaction from the work that the pharmacist is doing.
It is necessary
- - a positive attitude;
- - the drugs themselves;
- - knowledge about these drugs.
Instructions
Step 1
Update your knowledge of medicines. In order to effectively sell a drug, you need to have knowledge in the field of pharmaceuticals (names of drugs, their use, analogues, contraindications), sales techniques and charm (people must trust a pharmacist to return to this pharmacy again).
Step 2
Establish a friendly contact with the buyer. Greet him, smile, try to express your attention to his problems with gestures and facial expressions.
Step 3
Find out the needs and wishes of the buyer. Ask about his health, ask what and how it hurts, what recommendations the attending physician gave him, what is more important for the patient at the moment. Based on this data, select a drug.
Step 4
Start your medication presentation. First, adjust to the tempo, intonation, facial expressions, and the volume of your interlocutor's voice. If you have an elderly person in front of you, tell him about the medicine slowly but loudly (without bringing your phrases to a scream!). If the buyer is a respectable business person, exclude excessive gestures and contented facial expressions from your demeanor. Create a trusting relationship with the buyer, interest him in the drug, focus his full attention on personal needs, create a “rush” situation in making a decision to purchase a product.
Step 5
Develop a kind dialogue with the client. Advise, but do not order to buy, medicine. Do not use the particle "not", the word "no", the preposition "but". This can set the client in a negative mood. Try the four "yes" strategy:
- Is it spring on the street now?
- Yes!
- In the spring people are prone to vitamin deficiency, right?
- Yes!
- Vitamins are required to defeat vitamin deficiency, do you agree?
- Yes!
- An excellent decision would be to buy vitamins "X", don't you think?
Typically, the fourth question will be answered by the customer again "Yes"!
Step 6
Make a sale. Thank you for your purchase, wish you good health and smile goodbye!
