Handicrafts have been appreciated at all times. And today, taking into account the tendency of increased attention to personality, the desire to emphasize individuality in a certain way, man-made things remain in the sector of popular and well-bought goods. The continuing interest in original products gives the right to assert that the “hand made” business is one of the most promising. And many enterprising people set themselves the goal of opening a handmade shop.
Instructions
Step 1
Conduct research on the demand for handmade products in the region (city, district) where you live. What things the population is most interested in (clothing, embroidery, knitting, candles, soap, beading, etc.). When researching, do not disregard such a moment as the presence (or absence) of competitors in this area of entrepreneurship in a given territory. If there are competitors, study their methods of work, marketing moves, design of stores (departments), etc. Take their experience for yourself.
Step 2
Start looking for handicraft people looking to sell their creations. Negotiate with them, discuss the terms of cooperation. Talk to them correctly, do not put pressure on them and do not dictate your terms, be able to listen to their wishes. With those with whom you have managed to come to an agreement, and whose products will, in your opinion, have a consumer demand, start drawing up contracts.
Step 3
Find a storeroom. Considering the specifics of your products, its location in places of mass festivities will be just ideal. A good option is to rent a few square meters in a large department store or shopping center. Arrange the lease of the premises according to all the rules.
Step 4
Hurry to the tax office. Ask a consultant for help, usually his services are free. He will explain to you what documents you must provide in order to register as an individual entrepreneur. Will answer your questions, which you probably will have. The procedure is simple, you just have to go through it.
Step 5
Buy furniture, accessories. You can do the design of your store yourself, or you can invite a professional designer and rely on his taste. In any case, he will coordinate with you his ideas and their implementation, and you have every right to agree with them or reject them.
Step 6
Be puzzled about recruiting. If you decide to stand behind the counter yourself and conduct your own accounting and advertising campaigns, the question of personnel disappears. But your business can expand over time, and then you cannot do without assistants. Look for decent people with a good reputation, professionals, so you will definitely save yourself a headache. Of course, they will have to pay more than random people "on the street", but it's worth it. You will be convinced of this more than once in the course of work.
Step 7
Do not neglect advertising, otherwise how people will find out about your store. It is not necessary to spend a lot of money on advertising campaigns right away. There are enough announcements in the local press, on the radio, on TV (the creeping line costs very little). Order small flyers, place them in stores in your city, place them on notice boards, at public transport stops, etc. In the store itself, you can organize a studio called "Master for an hour" or "Do it yourself", in which visitors can learn how to make some kind of craft on their own. This will attract customers, because they will tell everyone they know about your store and studio.
Step 8
Create an online store. Post news, photographs of handmade products, authors' names there, organize contests with prizes. Update information constantly. Organize online sales.
