The market of insurance services today is already more than saturated, and only one of its features opens up the opportunity for more and more new players to enter it. This is a variety of types of insurance, which can be developed almost countless. This means that every new player is quite capable of attracting customers - the prospects for insurance business, if it develops according to the Western model, still exist, and very large.
It is necessary
- 1. A package of constituent documents for obtaining a license
- 2. Authorized capital (at least 30 million rubles)
- 3. Equipped office space in a place with high traffic
- 4. Staff of insurance agents and full-time lawyer
- 5. Developed corporate identity and various means of advertising using it
Instructions
Step 1
Decide what organizational and legal form the company you have conceived will take - it can be an open or closed joint stock company, or a limited liability company. The minimum authorized capital of an insurance company is 30 million rubles. The procedure for obtaining a license will be difficult - you will need ready-made insurance programs and tariffs for services, as well as the charter and documents confirming the sufficient qualifications of the general director.
Step 2
Start recruiting a staff of insurance professionals as early as possible. You will be able to organize training for beginners only later, when people with extensive experience will already work for you - they will take on the task of constantly replenishing the ranks of employees. The task of building a team for your successful activity will require a large investment - precisely because there is no other way to attract experienced agents to work, except to lure them out of the camp of competing companies and provide them with more attractive remuneration.
Step 3
Make sure that as many people as possible know about the activities of the insurance company you created. A feature of the advertising policy in the insurance business is that the attention of potential customers is focused not on the company as a whole, but on each of its specific services. Programs focused on various insurance objects are promoted through various channels - advertising of products related to car insurance is designed for an audience of car owners, accident insurance is of most interest to people at risk at work, etc.
