Large-scale wholesales depend on building a successful dealer network correctly. Who, in our time, helps manufacturers to achieve this goal? Official dealers or, more simply, retailers selling goods on behalf of the manufacturer. What does it take to create a dealer network?
Instructions
Step 1
Decide on a list of regions. When choosing specific regions, one should be guided, first of all, by the stability of demand for certain groups of goods. And of course, their geographic location, i.e. remoteness from some points of sale and proximity to others. Interaction of a dealer with enterprises, carried out in the shortest possible time and prompt service are, perhaps, the main advantages of an optimal choice of regions.
Step 2
Find the answer to the question: what is the minimum volume of goods planned for the dealer to purchase? Here it is worth considering the capacity of the selected region, as well as the existing market quota, that is, the possible number of purchases of goods.
Step 3
Indicate the dealer's authority. This point will be especially important in the process of signing the agreement between the client and the dealer. The level of active sales in each specific region largely determines the direction in which the company will develop further.
Step 4
Gather all the information you need about your competitors. If there are no visible competitors yet, give the dealer the priority right to sell the goods. Please note: the company does not lose the possibility of parallel agreements with other dealers.
Step 5
Explore the current market situation. Usually, such a clause is already included in the package of agreements between the company and dealer. The agreement should also include clauses on increasing the company's turnover, which depends on the dealer. The contract must be accompanied by a dealership reporting form dedicated to the analysis of market conditions and the fullest possible description of the goods. However, this set of services may vary, depending on the experience of the dealer and the customer's interest in him.
