Many entrepreneurs are thinking about how to open a draft beer store from scratch. And this is not surprising - the love of compatriots for the foamy drink does not fade away, therefore, there will be demand for such a product. According to statistics, business has grown by 55% since 2004.
Developing a plan
There is no definite answer to how much money you need to invest in such a business. Someone needs 150 thousand rubles, and someone voices the amount of a million or more. Amounts vary so much due to differences in store sizes, locations, and participation rates. But on average, 300 thousand are spent on paperwork, purchase of equipment and advertising, about 200 - per month for salaries of employees, advertising and rental of premises.
To be able to open a successful store from scratch, you need to thoroughly understand all the nuances of this business. The list of required documents is almost standard, there are several changes related to the specifics of the activity:
- It will be necessary to coordinate the activities with local authorities if the store is located on the street. In the case of a shopping center, you will have to obtain permission from the owners of the institution.
- They sign an agreement with the landlords, indicating the terms and conditions there.
- The presence of sanitary books is a must! You will need permission from SES, Gospotrebnadzor, fire safety.
- An entrepreneur must have IP documents, a registered cash register.
High-quality advertising is essential if you want to create a thriving business. And what matters is not the amount of funds invested, but what they are spent on. The most effective ad options include:
- A noticeable and striking sign for a beer shop.
- The presence of signs, if the point is located not close to places of large stay of people.
- Distribution of flyers and interesting promotions for new clients.
- Advertising of the store on the Internet. But such activities are prohibited by law to advertise in the media.
Staff recruitment
Quality can be ensured through good equipment, procurement of quality products and, of course, well-selected staff. In many ways, the staff of a store depends on its format, size, and schedule. Only the project owner will determine how many workers are required. But usually you need at least two bartenders to organize the work in shifts.
It is necessary to install several CCTV cameras to monitor work from time to time. You also need to arrange personal checks. Bartenders should be experienced, of course, proactive beginners are also suitable for the first time, but they should be easy to train. The services of an accountant and cleaning are also needed.
Useful Tips
Experienced entrepreneurs know how to start a draft beer store from scratch. They have long shared tips and tricks:
- To increase the influx of customers, you need to locate a point not far from vacation spots. It may be a good location near the exit from the city. Then the revenue will be especially high in the summer.
- It is better to refuse a heavily drunk customer in service than to receive an additional several hundred rubles.
- It is better for store employees to set a percentage of sales - this is a good motivation.
- It is necessary to provide store equipment with monthly preventive maintenance and proper care. Otherwise, there is a risk of being left without working equipment - this, of course, entails losses.
- It is better to start a business in the spring. The summer is the peak of the payback; by the decline in sales, full payback can be achieved.
It is worth noting that a business that sells food or alcohol products is often profitable. There is always a demand for such goods, the indicators increase annually. So if you have a certain amount of money and want to become an entrepreneur, you can safely implement your plans. Just be sure to first get acquainted with all the nuances and prepare the necessary documents, then the business selling beer will become a gold mine.
