Selling clothes through your own online store can bring a good income, especially if you start selling a narrow assortment, for example, women's dresses.
First you have to formalize your business. Better to use a simplified taxation system.
The basic task when launching your online store will be to create a website. It is recommended to immediately create a unique website hosted on a paid domain. Site functionality should be simple and intuitive for visitors. It is highly advisable to hire a separate employee to ensure the smooth operation of your Internet resource.
The site can be considered convenient if it contains photographs and brief descriptions of dresses, the possibility of enlarging the photo, the option of sorting the goods according to its cost, the presence of an online consultant. The client should see photographs of dresses from different angles. It is advisable to show seams, accessories and other details of dresses separately. Each model should have a detailed description containing information on color, material, care features for this dress, etc.
To increase sales, the process of creating an order on the site should be optimized as much as possible and convenient for the client. It is advisable to allocate a separate page for information on methods of payment and delivery of products. In addition, the owner of the site must provide guarantees for the return of money for goods of inadequate quality.
To survive in a tough competition with similar Internet resources, the uniqueness and usability of the site will not be enough.
For this purpose, the site should always present a wide range of dresses from well-known brands, a seductive system of discounts, up to 70%, the availability of dresses of different price categories.
The availability of inexpensive dresses on the site will help customers to check the quality of service in the online store relatively safely. And having made sure of its precise functioning, they will already start ordering more expensive models of clothes and in large volumes.
The assortment of an online store should not be less than 400 units.
The online store consultant is obliged to help customers with the choice of dresses, as well as inform customers about current promotions and discounts.
Regular customers should be contacted on a regular basis. They should be the first to know about the arrival of new models or the launch of new promotions.
