Thousands of books have been written on this topic, hundreds of business trainers conduct trainings and seminars for sales managers, but the result is often long in coming. It is known that one of the best ways to get a customer to buy your product is to advertise it correctly. So you should just use the services of an advertising firm? In practice, not everything is as simple as it seems.
Instructions
Step 1
Advertising a product or service is a very delicate question. People are indifferent or even negative about most promotions, especially such promotions as sms or phone calls. People simply do not notice some kind of advertisement. This is easy to explain - there are too many ads, and people are simply tired of it.
Step 2
The most important step is to choose the target audience of the advertisement, which, of course, depends on your product or service. Advertising for housewives should be different from advertising for teenagers, and vice versa. But there are certain characteristics of advertising that must be present anyway.
Step 3
The first is, of course, unobtrusiveness. Gone are the days when you could force someone to buy something by persistence. Residents of cities with a population of over one million have long been accustomed to advertising and promotions, so they will probably shy away from overly intrusive advertising. Also, a good ad is a credible or tempting ad. A good example of product advertising is tasting and giving out samples. The client can personally verify that the product is worthy of his attention.
Step 4
Have you ever caught yourself buying a chocolate bar in a supermarket for some reason, although you recently decided to go on a diet? It's very simple - you took it from the checkout while standing in line. The correct arrangement of products is also a way to get the customer to buy them. A very good move is not a "sectional" arrangement (juices and waters - on the right, meat - at the end, groceries - to the left), but as if a little sprayed: put a few bottles of red wine close to the meat, put dark chocolate next to black coffee. The result will please you. But this is just a reminder to the client that meat goes well with red wine.
Step 5
It is worth saying a few words about the quality of service and the cleanliness of the retail space. No one wants to shop in a supermarket, where the shelves with groceries are dirty, the floor is damp, and in some departments you can even smell stale food. The cleaning salary is nothing compared to the loss of many clients.
Step 6
Likewise, the client will not return to the store where he was naughty, not served or served poorly. The chatter of the staff in front of customers makes a disgusting impression. This can be dealt with by increasing the motivation of salespeople: a larger percentage of sales will surely increase their interest in work. Sometimes a high level of service works wonders - people even buy things that they did not intend to buy at all and that they considered too expensive.
