Supermarkets know more about you than you might imagine. They know you better than your friends, and even better than you. Your habits, characteristics and reflexes. They play with you, leaving you with the illusion of free will.
Paired goods
Beer and chips, pasta and sauce. Everything is simple and logical, there is no need to search for anything. Do you think you made the choice? No, the choice was made before you by those to whom you will pay money.
Planogram - aka product layout
What needs to be sold is placed at the level of the buyers' eyes, and what is selling well will stand a little higher or lower. But at the very bottom there will be secondary goods. Or those that should interest children.
Search for the desired product
Have you ever wondered why, when you go to buy bread and milk, you bring home a bag of goods you don't know why you bought? How is it that instead of buying what we need and then leaving, we wander around the store, putting something we don't know into the cart? This is because the main types of products - milk-meat-bread-vegetables - are scattered around the store as far apart as possible. And between them there are counters with what needs to be sold. If the main departments were nearby, you would take what you came for and left the store. This is what supermarket owners fear the most.
Passage width
More precisely, not width, but narrowness. Two trolleys can hardly be dispersed in them. This is done so that, while passing, buyers can simultaneously see the goods located on both sides of the aisle.
We are being followed
How to make customers permanent? Give them a discount! More precisely, a discount card. You are now a member of the club. You will go to this particular store because you have a discount there. And the purchases made by you using the card are formed into a database that allows you to track the habits, priorities and characteristics of customers.
Tastings
If you think that free probes don't work, you are wrong. They even work very well. In most cases, people buy what they have tasted, only a few because it is delicious. And really high-quality products are given to try. There are also people who buy out of a sense of duty.
Showcases-displays
Seeing beautiful displays with products placed on them, we perceive these showcases as promotional. In fact, they are just products to be sold.
Washed and peeled fruits and vegetables
Laziness is the engine of commerce. Why wash, clean, cut when you can take the finished one? And the fact that ready-made vegetable mixtures are several times more expensive, who cares?
Impulsive buying
This is what is sold at the checkout. These junk shelves near the checkout are one of the strongest selling tools. They even sell things that are not sold anywhere. Suppliers of the store are fighting for a place at the checkout. As you stand at the checkout, remember that you are looking at brightly colored candies and chocolates, and some of them, in a strange way, end up in your cart.
Fill the cart
Some supermarkets do not have baskets, only carts. And the larger the store, the larger the carts. As you roll a huge empty cart in front of you, you just want to put something in it as soon as possible. In order not to see the netted emptiness. According to market research, shopping carts make people buy 19% more.
"Fresh" fruits and vegetables
Water droplets on lettuce leaves and bright sides of peppers - what else looks fresher? And the fact that food rot faster in moisture is no longer important. This trick works great. In addition, water adds a little weight to the food. Small but money.
Delicious flavors
The wonderful smell of fresh bread, the most delicate biscuits, the aroma of grilled chicken, causing saliva, how can you pass by? Your brain literally makes you smell and buy, buy, buy.
Music
Gentle and slow melodies playing in supermarkets make us feel confident and calm, take our time, walk slowly through the rows and examine the shelves with goods.
Yellow price tags
This trick is as old as the world, but we are being led anyway. The crossed out prices may have nothing to do with reality. We buy thinking that we are saving. At the same time, we take goods that we did not intend to take.
