A well-written business plan assumes a comprehensive description of the product that the newly organized enterprise is going to produce. In order for a product description to interest potential investors, it is necessary to follow a few simple rules when compiling it.
Instructions
Step 1
Determine the nature of the problem that consumers can solve using your product. Be sure to refer in advance to the experience of competitors and indicate what fundamentally new ways and methods of solving this problem you can offer consumers.
Step 2
Please provide examples of the use of this product and present positive test results. Pay special attention to the new technologies used in its production and the criteria for the versatility of the product in different situations. It must comply with all accepted production and quality standards for products of the same range.
Step 3
Indicate at what stage of production the product is currently in. Of course, the greatest confidence will be given to products that are at the stage of prototypes or even mass production. But sometimes, with a fortunate coincidence, investors can be interested in a finished project or even a product idea (especially in the field of high technologies).
Step 4
Attach a sample product instruction manual to your business plan. Describe what will be the warranty and post-warranty service of the product (or other forms of service support).
Step 5
Please indicate if there is room for further upgrades and improvements to this product.
Step 6
If there is (or is required) a patent for this product, as well as a license for its production, please state it in its description.
Step 7
Review the methods and techniques for producing and using similar products from competitors (if any). Describe how your competitors are pricing your product line and how your competitors are organizing their markets.
Step 8
In the appendix to this section, place diagrams, graphs, tables and photographs so that your potential business partners can visually familiarize themselves with your product.
