Without a doubt, we can say that the target audience is a key figure in any business, those for whom the whole business is, in fact, organized. Simply put, these are the buyers of your goods or services.
Instructions
Step 1
The old approach to business was to blindly create a product and then look for buyers for it. It's no wonder that few people use it now. The new "marketing" approach suggests that you first study the target audience, its way of life, tasks, desires and needs, and then create the product for which there will certainly be a buyer. Create a product that meets not only the necessary consumer requirements, but also advertise it in such a way that it is interesting and understandable to the target audience.
Step 2
The key to a successful business is now complete and reliable knowledge of your target audience. Find out as much as possible about your customers, at least answer a certain minimum of questions. First, find out the gender of your target audience.
Step 3
The point is that perceptions and values are different for men and women. Men will pay more attention to rational arguments that induce them to buy, while women are more interested in the emotional component of a product or service. For men, such parameters as status, prestige, brand popularity, ease of use, warranty service and additional services are important. Safety and simplicity, discounts and bonuses are important for a woman.
Step 4
Second, pay attention to the age segment of your target audience. The older your customers are, the more solvent they are, but the greater the demands they will make on the product.
Step 5
The conservatism of the older generation will push them to buy a product that they will use for a long time (up to 5-6 years). Young people, on the other hand, are already accustomed to rapid technological progress and love to try everything new. As a rule, the time for using a new product is rather limited and ranges from six months to two years, depending on the complexity and manufacturability of the product.
Step 6
Conduct surveys and pay attention to parameters such as income (low, medium, high, and other variations), educational level, family composition, preferred media (press, radio, television, Internet), hobbies and interests, time spent in work and on the road.
Step 7
Next, gather a focus group - 10-15 people who meet your parameters, and invite them to be the first to test new products and describe their impressions. Thus, you will be able to correct mistakes in time and minimize losses when bringing a product or service to a large market.
