A commercial proposal, a sales letter, an offer for cooperation - all these are different names for the same advertising text, which is designed to draw the recipient's attention to your company and your services or products. To avoid several common mistakes in a commercial proposal, heed the advice of Dmitry Kot - one of the best copywriters on the Runet and a master of advertising texts.
Instructions
Step 1
Do not write "commercial offer" at the very beginning. From this, your letter loses. Come up with an interesting headline that hints at a possible solution to your recipient's known problem. It is he who will "sell" the text below.
Step 2
Start without long introductions describing the situation in the market, in the industry, in your field of activity. Your goal is not to sell the market or your niche, but your own services.
Step 3
Write in simple language. Do not use highly specialized terminology. The client who receives your offer does not need to know the name of all the technical procedures that your company, moreover, undertakes.
Step 4
Write in the language of consumer benefits. An overabundance of personal pronouns and "yakoving" look like futile attempts to raise their own status. However, the more important it is, the lower the sales will be. The consumer is interested in what he can get from you.
Step 5
Try to stand out and differentiate yourself from competitors writing template proposals. Highlight what you specialize in and what makes you different from other similar companies. And reformulate that into a benefit.
Step 6
The optimal size of a commercial offer is one A4 page. Stick to it and use formatting in your text. Solid "sheets" are perceived very poorly. Formatting, on the other hand, helps you divide text into logical, readable chunks. The size of each paragraph is no more than 5-6 lines.
Step 7
Use the correct letterhead. The form is an element of the image. However, this is not a contract. Therefore, remove from it all details, bank accounts, TIN and OGRN, which do not carry any semantic meaning.
Step 8
At the end, use a call to action and limit the offer, for example, by time: “Call us now! When placing an order, you will receive a XX% discount. The offer is valid for exactly 6 days."
