The name of the company, like the name of the person, determines its fate. The success of the company and its profit depend on it. Over time, a good name can be turned into a brand that will be associated only with your products and your company. The name will begin to improve your financial condition, becoming an intangible asset that is constantly increasing in value. But for this it is important to choose the right one at the stage of the formation of the company.
Instructions
Step 1
Think about your future clients. Define the target audience's age group, interests and needs. If you are going to open an Internet cafe, then the name should use words that are popular among young people. A name for a middle-aged company should be presentable, trustworthy, and respectable. Consult with friends or family members related to the target audience.
Step 2
Very often firms are named by the name of friends, loved ones, relatives or in honor of themselves. That is why there are so many establishments under the names "Alena", "Roman", "Ksenia", "Ulyana". This is not recommended. First, a client visiting your company the next day may not remember its name, confusing it with a different name. Secondly, the name can evoke unpleasant associations in the mind of a person. For example, your potential client's mother-in-law is named the same as your company. Someone will not notice this, and someone will never turn to the services of such a company. Moreover, such names are not original. If you still want to use names, try to combine syllables from them together so that you get a sonorous, memorable word.
Step 3
Try to make the name as accurate as possible reflect the activities of the company. Choose a word that is directly related to or associated with services. This will make the name memorable, and the clients will understand what you are doing. In doing so, keep in mind that the name should be simple and understandable. It makes no sense to call a plumbing store "Magkuhsantekhkeramika", even if it accurately shows the range of goods. Including a large number of descriptive words in the title is not the best way. If you can't come up with a suitable word that reflects the nature of the company's activities, stop at one problem, let it be sonorous and simple, but not evoking any associations.
Step 4
When choosing a name, do not associate it with the location of the company. You may need to relocate or expand your firm by creating a network. Also, do not borrow the name, even if such a company is located in a different area. Make sure the name you choose is original.
Step 5
Choose a name in a foreign language carefully. Check the dictionary to verify the translation. Make sure the word does not have negative or judgmental meanings that could damage the firm's reputation. Watch also the sound of a foreign name - it can be beautifully and stylishly written, but with the correct pronunciation it turns out to be similar to a not very pleasant Russian word.
