Ads on Google are placed through the AdWords service. At the same time, the user gets the opportunity to independently create ads according to the selected parameters, determine the size of the advertising budget, as well as track the effectiveness of his strategy and edit the text in accordance with the results obtained.
It is necessary
Internet, Gmail e-mail, electronic means of payment
Instructions
Step 1
Create and activate your account using the link https://adwords.google.ru to start working with the AdWords advertising service you need. If you do not have a mailbox on Google, then you will have to register it by choosing a username and password. An email will be sent to the generated Gmail address with a link to activate your AdWords account.
Step 2
Follow the link to your AdWords account, click on the "Create your first campaign" button. Set the required ad parameters in the form suggested by the program, including the title and body text. Pay special attention to your choice of keywords. This will allow your ad to be shown only to users who are potentially interested in the information offered. The list of words, as well as their number, you can correct at any time.
Step 3
Determine your daily ad campaign budget, including cost per click (the price you pay when a user clicks on your ad).
Step 4
Enter your billing information in the appropriate field to activate your ad. After that, the data will appear in the "Campaigns" section within three hours. You can pause or stop displaying your ad at any time.
Step 5
Before creating your ad, clearly present your audience and formulate your ad proposal accordingly. You should strive to ensure that clicks on your ad come only from interested users, and random ones are cut off.
Step 6
Please note that the ad link leads exactly to the page of your site that contains the specified ad offer.
Step 7
Do not forget to monitor your advertising campaign, adjusting your ad if necessary and filtering out “broken” words.
Step 8
In the ad text, use attractive words that cause a positive reaction ("discount," gift "," guarantee "," chance "and others). Also, in some cases, it is worth using a call to action (“don't miss”, “use”, “hurry up” and others).
