The market for the production of fried sunflower seeds packed in foil packaging is growing every year. According to statistics for 2010, its segment, "Other snacks", took 50.7% of the total turnover. But it is not enough to organize the work of the workshop for the packing of fried seeds, it is also necessary to sell them. The main thing here is the choice of an advertising strategy.
Instructions
Step 1
Come up with an interesting idea. Your seeds should be different from those on the market. For example, the company "Razdolye" has developed the brand "Mr Semechkin", which is produced in an innovative package consisting of two disposable cups, one of which is intended for husks. In addition, manufacturers offer customers a special paper clip that can be used to secure the cup to the chest. This is convenient if, for example, you are at a stadium or in a movie theater.
Step 2
Develop a complementary product that can be included in the seed package. For example, it could be a bag of salt or a lollipop for a baby.
Step 3
Find regular customers. These can be small wholesale bases, chain stores, or, for example, postal kiosks. It was with the latter that the "Region" company agreed, proposing to add seeds to the range of goods sold. The target audience for this product is huge - by and large, these are all those who can cope with crunching seeds. Some people buy these snacks to while away the evening, others - to “keep their hands busy” during the next episode of their favorite sitcom, and still others - because, in their opinion, “it’s the best way to think”.
Step 4
Come up with promotions. You can entrust this to an advertising agency, but be prepared for the fact that you have to spend a solid budget. If the development of a script for a promotion is within your own power, then you can save on this expense item.
