In the past few decades, semi-legal "rocking chairs" have been replaced by almost professional sports clubs, the threshold of which is now crossed even by men and women over 40. They have successfully overcome their own complexes and realized how important it is not only to look good, but also to feel young and healthy. Along with this, sports clubs are also changing. Now it is not just a room with a set of exercise equipment and a pumped-up trainer, but a real fitness center, where there is a beauty salon, sauna, herbal bar and its own nutritionist. Opening such a center requires a carefully crafted business plan.
Instructions
Step 1
First of all, determine what kind of sports club you plan to open: universal, multifunctional or narrowly focused powerhouse. The minimum investment amount varies depending on the type of club. For example, a basic club offering training on simulators, movement programs, a sauna, massage and a solarium will require an investment of at least 1.5-3 million rubles. Of these, 300 thousand rubles. will be spent on repairs, the same amount for the equipment of the sauna and solarium, 150 thousand rubles. for advertising and at least a million for the purchase of exercise equipment and related products.
Step 2
Now start choosing a room. The best option is to rent a space that was once used as a gym or a sports complex. However, it is possible to rent a room on the ground floor of an office building or a residential building. The minimum area for a fitness center is 150-250 sq.m. Most of it goes to the gym and the aerobics or fitness room.
Step 3
Then contact the city administration, fire authorities, sanitary and epidemiological station to obtain permission to open a sports club. Conclude contracts with housing departments, city water and energy supply organizations.
Step 4
Having received permission, proceed with the arrangement of the interior. All rooms must be equipped with exhaust ventilation. Lay a special material on the floor, ordinary linoleum is traumatic. At least one wall of each workout room should be mirrored, and a dance bar for stretching should be installed in the aerobics room.
Step 5
Now you can purchase equipment for classes. It is best if a professional trainer helps you draw up a list of necessary equipment. A basic set of simulators will cost no less than 750 thousand rubles. It consists of 15-17 strength machines and 4-5 cardiovascular machines. Such a set will be located on 100 sq.m. The gym and aerobics room should have a music center or other source of rhythmic music.
Step 6
Then start recruiting. You will need an administrator, manager, director, accountant, technician and several trainers. If you wish, you can invite a massage specialist or a cosmetologist, because residents of large cities are united by an eternal acute shortage of time, so every visitor to the sports club will be incredibly comfortable in one place to go in for sports and receive other beauty and health care services.
Step 7
Start an advertising campaign a few months before opening. Distribute flyers to nearby homes, offer discounts to first-time visitors. Practice shows that it is the residents of the surrounding areas that become regular customers.
