Instagram is one of the fastest growing social networks in the world and is attracting entrepreneurs from all over the world. Instagram is convenient both for attracting customers and for advertising your activity or product, but like any Instagram resource, it has its own specifics for doing business.
1. SAFETY
If you are going to do business on Instagram, then it will not be superfluous to protect your account from hacking:
- specify a valid phone number during registration and confirm it
- specify a working email. For these purposes, you can create a separate mail for your profile. You can link a backup mail to mail or set up an entrance by phone number
- Link your Facebook profile to your Instagram account, if your Instagram account is hacked, you can log in via Facebook
- Change passwords regularly. This rule is suitable for any accounts and profiles on social networks.
2. DRAFTING A CONTENT PLAN
Since in order to make money on Instagram you need constant profile activity, it is best to draw up a posting plan for a month in advance. This will allow you not to think about publishing every day and will make your posts in your profile more logical and thoughtful.
3. CREATING THE PROFILE
The style or visual design of a profile is very important. Firstly, Instagram is mostly made up of photos, which already speaks of the importance of visualization. Secondly, posts made in the same style are much more pleasing to the eye and collect more likes than lurid and scattered posts.
4. ACTIVITY IN THE PROFILE
Profile activity is very important for an Instagram business, as the number of purchases depends on the number of your followers. Therefore, it is ideal if posts in the profile are published daily, but no more than two or three per day, so as not to overload the feed. An excellent option would be if publications with a product / service alternate with useful posts on the topic of the product.
5. ATTRACTING CLIENTS
Attracting customers to a profile can be organized in various ways. It is best if potential customers subscribe to an account to read useful information, interesting videos and articles about a product / service. Mutual subscriptions or participation in various marathons, joint projects with bloggers will also help attract customers.
6. USE OF STORIES
A new type of publication, which is very fond of the public on Instagram, which allows you to make video or photo publications and post them both for a short time, and add publications to "eternal stories" that will be constantly displayed on the page.
7. MARATHONS / GIVES / JOINT PROJECTS WITH BLOGGERS
These are all great methods to establish your profile and attract customers, but all of these activities usually require additional investment. By playing out your product / service, you can attract many new potential customers, which in the end will pay off the costs. Participation in projects with bloggers, you can agree on mutual advertising and exchange clients without spending money.
8. USEFUL POSTS
Publishing useful posts in your profile will help you tell potential customers about the specifics of your business or about the choice of a product. You can talk about how the product is produced or how you choose suppliers of raw materials and so on. Many people are interested in the details of doing business, it is interesting to see the process of your work, product creation.
9. GEOLOCATION AND HASHTAGS
The specified geolocation is very useful for attracting customers directly in your area. This is great for local businesses looking to attract customers in the neighborhood. Hashtags are also a great tool to help you differentiate your business from others. You can come up with your own exclusive hashtag, this will allow customers, by subscribing to such a hashtag, to immediately get to your publications.
10. CUSTOMER FEEDBACK
Customer feedback is very important for any business, both online and offline. In Instagram, feedback is implemented using comments under posts and messages in Direct. The cometaries under the posts are visible to everyone, so your answers to customer questions may be useful to many who view this post. Messages in Direct are suitable for replies about a deal, the price of a product, and the nuances of deals.
