The logo expresses the image of the company, its field of activity. Logos play an important role in a company's marketing policy as they create a visual image and recognition. Potential consumers judge your company by the impression your logo makes on them. Therefore, the choice of a company logo should be approached with special attention.
Instructions
Step 1
The main tasks of a logo are to attract, retain and prolong attention. It is desirable that the logo reflects the direction of your company (or Internet project). For example, a green leaf for a cosmetic company symbolizes the environmental friendliness and naturalness of the product. In addition, the logo should express the individuality of the company or Internet project. There are many unique logos designed by professionals such as Apple, Nike, Adidas and others. The logo designs of these well-known companies are easy to remember, recognizable and looks great in monochrome versions, which can be important when printing. The global success of these companies speaks for itself. Any child knows what the Coca-Cola logo looks like.
Step 2
One of the first steps in logo design is choosing a font. A good font is the key to success. It should be borne in mind that consumers are used to seeing quality logo texts in the media. Don't let your website or your company's letterhead come across as cheap. A significant part of the fonts available on the Internet have already been used by someone. To get a quality font that will only belong to you, it makes sense to order the development of a font from a specialist.
Step 3
When developing a logo, it is advisable to use colors that are associated with the theme of the site or with the type of activity of your company. For example, yellow is associated with a travel company that sells tours to Turkey, and blue is associated with an airline. However, do not adhere too strictly to this rule, in fact, all this is conditional. In some cases, the crazy color combination looks great and still looks natural. When designing a logo, you should rely on the relationship of colors to each other, not on the colors themselves.
Step 4
Before choosing the shape of the logo, you should decide on the purpose of its design. It should be borne in mind that the shape of the logo is striking in the first place, which means that it largely determines the initial attitude of the consumer to the logo. It is better to keep the logo small. The most common shapes are simple geometric shapes: square, circle, triangle and oval. It is worth noting that the shape of modern logos is often formed on the basis of several geometric shapes. In addition, correct proportions are especially important when building a logo. There are many nuances and subtleties that at first glance seem to be insignificant trifles, while the logo design is based on them.
Step 5
An effective corporate logo design should create a positive image for the target audience; display the philosophy of your company; reflect the specifics of your business; be visually appealing; be performed efficiently and professionally; should be easy to remember, express individuality and be unique.
