Usually the beginning of a business relationship is a phone call with an offer of cooperation. For this to take place, it is necessary to competently build communication and interest the client.
Instructions
Step 1
Greeting.
When greeting the interlocutor, if possible, address him by name, and also be sure to introduce yourself. You should give a name and briefly describe yourself and the company.
For example: "Good morning, Sergei Petrovich! My name is Alexander, I am the manager of the Ilanda company. Wholesales of kitchen appliances."
Step 2
Demonstration of customer care.
Be sure to take care of his convenience by asking if he has a couple of minutes of free time.
For example: "Could you please give me two minutes of your time."
If the client says that he is too busy, ask what time it is better to call back, so that it would be convenient for him.
Step 3
"Casting a fishing rod".
Endear the client with a small compliment to the firm.
For example: "In business circles, your company has established itself as a reliable partner. We would like to offer you cooperation on favorable terms."
This way you will be able to motivate the client to continue the conversation.
Step 4
Brief presentation
Summarize the benefits of your product. It is not worth praising it, it is better to note that, for example, it is in good demand in the market or its quality surpasses most of similar products in the same price category.
Step 5
Create intrigue.
Remind me of the favorable terms that you mentioned at the very beginning. Tell us about the special conditions that are provided to the most serious clients. Offer to talk about them when you meet.
Step 6
Finish off a potential client.
Don't ask the client if he wants to meet, but just ask about the possibility of this meeting.
For example: "We need to meet with you in person, can you please give me some time tomorrow, say at three o'clock in the afternoon?"
Step 7
Prepare the ground for a fruitful meeting.
Find out the customer's email address and send them a product presentation and offer. If the client reads all the necessary information in advance, then you can throw all your efforts not on getting up to speed, but on persuasion. But do not forget to check with the client whether he has read the submitted offer.
