Advertising is known to be the engine of progress. Progress today is moving at a deafening speed and the modern consumer is simply drowning in the sea of choice. How to advertise your products so that you are noticed in this sea?
Instructions
Step 1
Print advertisements in newspapers, magazines and various catalogs. This is the traditional way to advertise your products. Although in the modern, actively changing world, it works ineffectively.
Step 2
Use the power of the Internet. With the advent of the global network, a new vast field for advertising activities has emerged. Create a personal website where you will talk about your company and the products it offers. For the successful operation of the site, take into account its SEO-optimization for search engines, i.e. creating conditions for the search engine to show your site on the first pages of the search for certain queries related to your products.
Step 3
Organize promotions, presentations and tastings. Show how good your product is. The modern consumer does not always believe what is written in the newspapers and shown on television, but he has not yet forgotten how to trust the sense of touch and taste.
Step 4
Shock. At one time, a very popular brand of youth clothing today began to advertise its products with the help of advertising posters with images of newborns in the placenta, blood-stained clothes, or the kiss of a priest and a nun. This caused a scandal in the press and, as a result, the name of the company sounded at every turn, and sales skyrocketed. But you shouldn't cross the boundaries of morality. You may not shock, but offend the buyer, and the effectiveness of the strategy will come to naught.
